The third installment from Terry Van Horne on Video SEO - SNIP - In a time when the search engine ecosystem is gravitating towards machine readable solutions for indexing and to some extent determining theme ie: events and review pages and new protocols (Salmon) it makes a lot of sense to begin moving toward RSS for content discovery. The big 3 search engines all have vertical video search and the easiest way to get into the index is via a sitemap.