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Viewers Indicate Higher Tolerance for Advertising Messaging while Watching Online TV Episodes
April 1, 2010, 8:13 amcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study of the attitudes and behavior of cross-platform TV content viewers, which was originally presented by Tania Yuki at the ARF Re:think conference on March 23, 2010. The study, based on a survey of more than 1,800 U.S. Internet users who watch originally scripted TV content, grouped viewers into three segments: TV-only viewers (65 percent), cross-platform (i.e.
