There are two types of sales page readers: those who faithfully read every word, and those who skim until they get to the end. Since you want to sell to both of these groups, you have to know exactly how to capture and hold the attention of each " and doing so in the same sales page is no small feat. The good news is, you can use the same writing strategy to get each group to engage with what you're reading ' and ultimately to buy what you're selling.