Video optimization is crucial if you want your video to be found by your audience.  Similar to how you would SEO your website copy to rank high, you can do the same with videos. What do you SEO with videos?  Well, with video optimization you SEO the script.  You might be scratching your head now so let me explain the benefits of video optimization. The search engines can crawl a lot of content around the video which influences its ranking. In fact,