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Website Analytics vs. The Myth of 100% Accuracy
August 19, 2010, 11:02 amLet's get this out of the way. 100% accuracy does not exist in website analytics. Repeat. 100% accuracy does not exist in analytics. What does exist in analytics is data - lots of it - and with this comes fear. Fear of looking at the wrong data. Fear of where to start. Fear of analytics failure . This fear will only dissipate with knowledge.
