Ideas are the bread and butter of the marketing business, if you will ignore the cliché. Every commercial, every direct mail letter, every single email, almost every word of any marketing piece came from an idea. Ideas are important. They are the fun part of the process, and all too often undervalued. Clearly, your ideas for marketing your business have value. How you get marketers to listen and how you make your ideas reality, is all up to you. Getting Ideas Really,