Mad Men is more than a brilliant show about the 1960′s advertising world. It's chock-full of tidbits that can help you improve your online copy, drive more traffic to your website and make you more money. Here are five quotes from the show that will change the way you look at your online writing: "Advertising is based on one thing: Happiness. And you know what happiness is? Happiness is the smell of a new car' It's freedom from fear.