Three final insights from SMX Advanced Seattle day two Day two of SMX Advanced 2010 started off a bit sluggish.  Maybe it was the ominous clouds in the Seattle sky. Or the fact that most of search marketing's superheroes had too much, um, fun the night before at back to back networking parties.  But one word made the crowd perk up before noon: "cupcakes."  The Bing booth was handing out cupcakes to celebrate their first birthday.