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What's Next for Marketing? PwC, IPG and J and J at Cannes Lions 2010
June 25, 2010, 9:43 amMany people here at Cannes Lions 2010 have been looking into crystal balls all week and some have seen the same vision. It invariably consists of a digital future where technology is reaching bigger audiences with richer, more relevant and engaging advertising. It was Marcel Fenezs turn to share the perspective PwC has in his capacity as Global Entertainment & Media Leader yesterday. He was joined onstage by Michael Roth, IPG CEO and Brian Perkins,
