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Which Brands Scored an Integrated Touchdown at Super Bowl 44?
February 8, 2010, 2:20 pmThis morning, Reprise Media released our 6th annual Search Marketing Scorecard on the Super Bowl , which ranks Super Bowl advertisers based on the level of integration between their television commercials and presence in search and social media â"measuring how prepared each brand was to capture the demand created by their Super Bowl advertising investment. The Search Marketing Scorecard is the longest-running study of its kind.
