Posted by great scott! So last week Eric Enge interviewed everybody's favorite Spam Cop, Matt Cutts (not to be confused with everybody's favorite Axe Cop ), about all sorts of juicy Googleyness. You can read the whole enchilada over at Stone Temple , or view an illustrated version Rand put together (I recommend you do both, it's really good material). The interview shed a lot of light but also inspired some confusion and questions,