Posted by great scott! Test, test, test! That's the mantra these days. Conversion Rate Optimization is the buzzword on everybody's lips (and tweets). So why are we telling you NOT to test? Well, we're not, we're just saying to be smart about it. People often get a testing platform ready to roll and then start obsessing over just how intricate they can get with multi-variate tests...it's a walk before you crawl scenario.