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Whither the Click? comScore Releases European Study Highlighting the View-Through Impact of Online Display Advertising
March 11, 2010, 1:26 amcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the release of a report entitled "How Online Advertising Works: Whither the Click in Europe?" that highlights the latent view-through impact of online advertising based on numerous advertising effectiveness studies conducted across European markets. The report, based on results from nearly 20 studies conducted by comScore in Europe,
