Lisa Barone: "The Web and SEO have changed journalism. It’s made it increasingly important that your content is findable by the people who want to find it. You can drag your feet and try to ignore that OR you can embrace it. Because being a journalist who is fluent in SEO is only going to make you better. It’s only going to bring you more traffic, more attention, and further connect you with the people you’re writing about. As a journalist, isn’t that what you’re after anyway?"