This is a guest post by AJ Wilcox of OrangeSoda , an internet marketing and search marketing company that specializes in local search and SEO for small business. As you are coding your site, you most often get the necessary stuff in, and then sweep back for all the leftovers. Quite often, developers forget to add the alt="" attribute to images because it's not required to appear completed. Since image alts are not visible to the majority of searchers,