When you write a post for your blog, your headline is the last thing you should be thinking about. OK, I realize this is Copyblogger heresy. There's a lot of emphasis on writing a good headline. Hell, I've written posts about how to write an eye-grabbing title myself. Brian wrote an entire series on headlines (including a post on why you should always write your headline first ), and he's been known to come up with some pretty catchy ones.