This is a guest post by Hugo Guzman . So here's the scenario: A potential client reaches out to your agency. They are interested in this new "social media" thing but haven't actually dipped their proverbial toes in the social waters yet. However, the CEO read an article in Adage, and as a result, he wants to hit social ground running. They want a blog, an iPhone app, viral videos, a Twitter handle, a Facebook fan page complete with custom applications,