Scott Stratten is not your normal marketer. Actually, he may even take offense at being called a "marketer." Instead, he's known as the "UnMarketer" and his book UnMarketing: Stop Marketing. Start Engaging , just hit bookstores today. I had the pleasure of seeing Scott keynote PubCon South and I've been in constant awe of this enticing, engaging, and 'Canadian unmarketer ever since. His book will be a bestseller, there's no doubt about it,