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WOMM: Let Your Employees Do the Talking

August 13, 2010, 11:19 pm
When it comes to word of mouth marketing, GasPedal says there are three talkers you may have overlooked . One of them you see everyday when you head in to work. It's your receptionist, your mail-room guy, even your secretary and it doesn't matter if they work for the marketing department, they are the perfect brand advocates. Employees are often the last people we think of when it comes to marketing but who else has a bigger stake in wanting to see a company do well?

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