It's that squeaky-bum time again as Sir Alex Ferguson would say, where the nation holds its breath in hope for England's long awaited World Cup glory. England's World Cup participation is expected to provide a major revenue boost to the economy, some predicting it to be worth between £1.5billion - £2billion ( The Times ). So how have Bing and MSN prepared for the event and where we will see increased search activity prior to and during the event?