They are often considered a breed apart, but nobody can deny the importance of having a great sales team. In the words of Rory Sutherland, Vice Chairman of the UK Ogilvy Group, creating desire doesnt automatically translate into human action and that good salesmanship is very much coming back into vogue. He spoke at length today in the Debussy Theatre at the Cannes Lions 2010 festival about the need for people who will compliment a great advertising campaign.