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Yahoo Advertisers Can Begin Transitioning to Microsoft adCenter

August 31, 2010, 1:07 pm
Yahoo and Microsoft announced today that Yahoo advertisers can begin their transition to Microsoft's adCenter. "Last week, we completed the transition of the back-end technology for English-language Yahoo! organic search results in the U.S. and Canada," says Yahoo. "This week, advertisers can start transitioning their paid Yahoo! Search Marketing account, in anticipation of the Yahoo! ad serving transition which we expect to start mid-October.

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