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Yahoo And NBC Benefit From Winter Olympics
February 19, 2010, 8:56 amYahoo Sports said today traffic to its site during the Winter Olympics has soared, beating out both NBCOlympics.com and ESPN.com. According to comScore, Yahoo's Winter Games coverage attracted 9.3 million unique visitors, more than NBC's Olympics site (7.6 million unique visitors) and ESPN (8.4 million unique visitors). Yahoo Sports attracted over 17.5 million unique visitors over the week, more than double the visitors to its nearest competitors. Meanwhile, NCBOlympics.
