

News Archive
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
Yahoo and Search and Unanswered Questions
April 29, 2010, 7:52 am
The fate of Yahoo search as we know it is still in limbo for sure. As the world waits with bated breath for the final look of the Microhoo search engine and the boatloads of opportunities it is supposedly going to afford the world at large, there are still many more questions than answers around the future of Yahoo search. Yahoo is attempting to start to shift the focus a bit by telling the world its new search story.
Yahoo Inc. stresses that it’s still in the online search business, but a series of papers and presentations the company is unveiling at a major conference this week underscore how navigating the Web has less to do with the search box and blue links we know so well.
Instead, Internet surfers are increasingly relying on social networks, location-aware smart phone applications and voice or images to steer them to the content they find most relevant and engaging. The direction of Yahoo’s research and business model, as well as broader sector trends, are starting to reflect this changing reality.
Ok. That’s nice. So just what about the model is going to reflect this “ahead of the curve” approach to search? According to this article, nothing specific apparently unless, of course, doing research on how people search counts as actually putting something to work for Yahoo users.
Some of the research coming from Yahoo reveals
One study Yahoo Labs is releasing at the World Wide Web Conference in Raleigh, N.C. – the details of which were provided to The Chronicle in advance – underscores why the sector can’t afford to stand still.
It found that people only spend about one-sixth of their online time performing searches. That compares with half of their time for browsing and one-third for communicating, according to aggregated data pulled from the Yahoo Toolbar, a downloadable browser feature that provides quick links to a user’s favorite content.
Separate data from the Online Publishers Association and Nielsen Online show even wider disparities between these categories. As Yahoo’s paper notes, this means the thing that generates the most money online – search ads – is the thing people spend the least amount of time focused on, at least among the categories analyzed.
OK, so the sector can’t stand still so what is Yahoo gonna do about it? Nothing but crickets can be heard at least in this report. The article talks about voice initiated search and image search where you can take a picture of something with your smartphone and initiate a search but nothing about how Yahoo will make all of this work as it becomes more social and less search focused. Microsoft chimes in with
“Five years out, a majority of all searches will be done on mobile devices, and a majority of those will be done through voice,” predicts Barney Pell, search strategist at Microsoft.
So it looks that while people would love to hear more about how Yahoo plans to survive and possibly thrive moving forward, there is plenty of research being done about what is happening in the market. How that translates into Yahoo’s plans for the future is still a big TBD, at least publicly.
So the question to you readers is what is YOUR vision for how Yahoo will be part of the new world media order of the future? Let’s say you were to give them a grade of 1 to 10 with one being they go out of business and ten being they rule the online space. Where does Yahoo fit?






