The market for apps seems to grow bigger every month, and one way for a company to get its name out there is to develop some apps of its own. A different - and much easier - way is to just partner with a business that points people towards apps, and this is the approach Yahoo took today, partnering with Appolicious. Appolicious, which was only founded last year, allows individuals to review and rate apps for Android devices, the iPhone, and the iPad.