Don't get fooled by the recent reports about Yahoo and Nokia joining hands on maps, mail and chat services. Yes, they are both ageing twentieth-century web and mobile brands and yes this deal seems to be intended to bridge the gap with rivals Google and Apple. However, if you read closely, there might very well be more to it than what the press in general wants to see. Believe me, the place where the companies are most likely to benefit from their partnership is in emerging markets. Read on.

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