Warning of higher advertiser competition and that you could see a decline in your search campaign performance, the adCenter blog has published five recommendations for the mid-October ad-serving transition.

Their recommendations:

• Increase your monthly spend to at least one-third of your overall SEM budget (U.S. only).
• Adjust your bids for more advertiser competition.
• Set keyword bids by match type.
• Expand your keyword list.
• Continue managing your Yahoo Search Marketing account.

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