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Yelp To Display Filtered Reviews

April 6, 2010, 6:58 am
Local business review site Yelp said today it is taking steps to increase transparency about how user reviews are presented to consumers. The move comes amid at least three lawsuits alleging that Yelp manipulates reviews based on whether a company advertises with the site. Beginning today, anyone who wants to see which reviews have been identified by Yelp's automated review filter will be able to do so via a link to a separate page containing that content.

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