Kenny Hyder reminds us, "As online pro­fes­sio­nals turn for help with bran­ding needs and edu­ca­tion, they are for­get­ting one thing: crap in, crap out. Loo­king to your favo­rite social media site as a study in bran­ding is like trying to deve­lop an ear for music by han­ging out in a high school par­king lot."