As you may know, the SMX Advanced event in Seattle took place recently, and interestingly enough, two of the hottest topics frequently discussed were not Google-related (not that Google was discussed frequently too). Odd for a search marketing event isn't it?

Mike McDonald of WebProNews discussed these hot topics - Bing and Twitter search with one of the biggest names in the industry - Danny Sullivan.

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The two discussed Microsoft's decision to brand its new search engine with the Bing name, and Sullivan pointed out that its launch led to a lot of people discovering things that were already there, but are now packaged in a different way.

On the topic of Twitter, Danny believes it is very compelling to search marketers because people are searching in real time. He notes that it's not only about Twitter Search itself. People often search simply by tweeting.

He also goes into the tracking of Twitter traffic, and explains why you might even be getting better traffic from Twitter than you realize. It's possible that not everything is registering in your analytics program. Watch the above clip to learn more. What are your thoughts on Bing/Twitter for searching? Talk about them here.