They claim it's "pretty simple". You can be the judge of that. Personally, I find copywriting almost as painful as my original thoughts of what "boot camp" would entail (see SMX West Search Marketing Boot Camp anyone? Keyword Research Tools and Techniques ). That said, if you are a copywriter, like copywriting or just want to know how to tailor your writing for search success, this session provided tons of tips and tricks to improve your site through copywriting.