Yahoo! is trying to get its act together with regard to click fraud. The first fall out of Yahoo!'s efforts is banning of foreign site visitors from YPN ads. Yahoo! is intent on restricting internal ad frauds by barring visitors from certain countries from viewing the ads.

Search Engine Journal has reported that visitors, specifically from India, are part of the restricted viewers group. Members at Webmasterworld Forums have experienced a significant drop in their ad revenue. According to one of the members:

My belief is that YPN has simply stopped displaying ads for untargeted countries (or stopped counting them). One of the two sites has a portion of its traffic from India — about enough to account for the report differerence.

According to the Search Engine Journal post, this might be one of the first steps by Yahoo Search Marketing’s new ‘Click Fraud Czar’ Reggie Davis, who is tipped to "hire a dedicated staff to manage across all of Yahoo!’s cross-functional quality teams and ensure that customer input is integrated into all efforts to address click fraud, traffic quality, network placement and other marketplace quality issues."

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